T-Mobile Research

"They really stand out"…"They add colour and cheer up the street scene"…."Unmissable"….Just some of the hugely positive comments coming out of the largest, most in-depth research as to the effects of giant posters to an advertising campaign.

As the largest investor ever, in the UK giant poster market, it was fitting that this large and robust research was undertaken on behalf of T-Mobile. Working closely with blowUP, T-Mobile, Mediacom and Posterscope the independent market research company, Dipsticks, carried out 1200 quantitative street surveys as well as 6 focus group discussions.

The results speak for themselves and provide the best evidence to date that Giant Posters are not only unmissable but welcomed by the public and that they impart some of their own positively perceived attributes to the advertiser using them.

Please contact blowUP media London for more details on the research and its results.