blowUP media Benelux launches The Tower®, the first premium large-format digital screen in Eindhoven 11.01.2017

blowUP media Benelux presents its latest addition to their digital out of home advertising network in the Netherlands. Full motion screen The Tower® is located in the heart of Eindhoven, a city leading in innovation and technology and is a true landmark, covering a whole building right up to the roof and delivering a unique 285 m² digital experience. The impressive 112 m² full motion screen is enriched with visually striking LED strips (173 m² above and below the screen), supporting every campaign with inspiring ambient effects and an unmistakable, iconic signature. Strategically positioned head-on to the central station, The Tower® is a highly effective advertising opportunity and able to connect with the steadily growing number of hard-to-reach consumers.