blowUP media win the Sustainability & Creative Award Classic at The WOO Congress 2023 in Lisbon
19. June 2023
Sustainability Award
We are very proud of winning the inaugural World Out of Home Organization Sustainability Award 2023! 🌱🌿
With our four Vertical Garden® (D)OOH locations in Germany and Belgium we have taken our sustainable efforts to the next level. The Vertical Gardens® enrich the urban landscape, ensure an improved microclimate, save CO2 and promote biodiversity.
Since 2014 we have created long term value and a positive impact for all stakeholders through the vertical gardens and regreening projects with our sustainability partner Justdiggit.
Creative Award – Classic
blowUP are also delighted to win the WOO Creative Award – Classic. Working with PHD and Talon we were able to raise awareness in financial domestic abuse as part of the HSBC ‘Safe Space’ initiative.
The goal was to drive people online to talk about the issue on social media. To do this, we needed to create a compelling and engaging experiential OOH campaign in an iconic location. A model was attached to our Spitalfields Market banner at their wrists and ankles, using 5 ropes. Each rope was connected to a large hand, creating the impression of the actor being controlled like a puppet on string.
The key metric was to raise awareness and encourage people to talk about financial abuse on social media. In total 365 social users captured images and videos of the campaign, with a number of tweets gaining huge traction on social media.
