The four-sided screen is ideal for mutiple campaigns or multi-feature advertising. For example, brands can show a different product, model, color or other variation on each display. Using consistent branding across all screens and 360° moving graphics, brands can really create a spectacular and unmissable experience and enable an emotional connection with the audience. The six twisted elements on top and at the bottom of the screen provide extra attention from passers-by using an ambient or video effect.
The special design of this DOOH object fits in with the striking wave-shaped ceiling of The Styleroom, the main area where all the shopping passages of centre Hoog Catharijne, open into. It consists of two floors with various shops, and the digital installation is therefore clearly visible from all angles. Hoog Catharijne is the busiest shopping centre in The Netherlands, with 30 million visitors per year, and is the busiest retail hub after Schiphol. The Emerald is now the 8th DOOH screen that blowUP media Netherlands have installed within the Hoog Catharijne.
Katrin A. Robertson, CEO blowUP media Group: “We are thrilled to launch another cutting-edge DOOH screen in Utrecht, Netherlands, that will definitely create a deeper brand experience. The Emerald is much more than just a simple screen, it is an iconic DOOH object and therefore a perfect addition to our ever expanding DOOH portfolio. With DOOH networks such as The Collective®️ in the Netherlands, Frontline in Belgium and eye-catching digital locations in Germany and the United Kingdom, we offer brands state-of-the-art premium digital exposure, additional to our landmark Giant Poster opportunities.”
When digital OOH becomes art
Ernst Vos, Chief Commercial Officer blowUP media Group: “The Emerald is truly next level in design and immediately adds value to its environment. Digital Art by Joseph Klibansky and inspiring brands are a perfect fit with The Collective® – our network of Premium Plus screens and we are particularly proud of this launch with Samsung, Publicis Groupe, Cheil and Klépierre as partners.”
Samsung, with an Experience Store located in the building, is one of the first brands present on the screen as a launching partner. Additionally, the renowned Dutch artist Joseph Klibansky exhibits an artwork on the DOOH object for the launch.