The Bridge: New Iconic Screen at Warschauer Brücke

blowUP media and Ströer are expanding their premium digital portfolio in Berlin: ‘The Bridge’ is a new, 91 square metre iconic digital screen being installed at Warschauer Brücke, one of the capital’s most visible and busiest locations. With a daily reach of around 100,000 contacts, the location offers brands an outstanding platform in the urban environment.  

‘The Bridge’ represents the digitalisation of a premium location. Ströer and blowUP media are thus combining the impact of a large-format advertising space with the advantages of digital display. 

Right in the heart of Berlin-Friedrichshain, “The Bridge” brings together the urban hotspots around Warschauer Straße, the RAW site, the Uber Arena, the East Side Gallery and the East Side Mall. The site reaches a diverse national and international audience whilst also appealing to Berlin’s party scene and night-time revellers. 

Maximum visibility on one of Berlin’s key thoroughfares 

The location offers maximum visibility: Warschauer Brücke is one of Berlin’s most important transport and pedestrian routes. Thanks to its prominent placement on the building façade and the long sightlines along Warschauer Brücke, “The Bridge” has a strong long-distance impact and, thanks to its frontal visibility, ensures a powerful brand presence in the cityscape. 

With “The Bridge”, Ströer and blowUP media are also responding to a clear market demand: premium digital advertising spaces in prime city-centre locations are among the most sought-after advertising media.  

“With ‘The Bridge’, we are bringing one of our strongest Berlin locations into the digital age – at an address that epitomises Berlin’s distinctive urban character like no other,” says Katrin Robertson, CEO of blowUP media. “With this new digital platform, we are combining the impact of this exceptional location with state-of-the-art screen technology, thereby creating a forward-looking stage for high-quality brand communication.”

‘The Bridge’ is now available for booking for campaigns launching from mid-December.