There has always been an inherent perception of premium that has been associated with Giant Posters. This is due to their sheer size and the status of the brands most commonly advertised.
Our very own research has shown that our large banner sites have increased the perception of the brands we have worked by up to 27%. It’s known in OOH that premium sites that deliver on size and scale are able to generate stronger emotions. In turn, they are then much better encoded into the memory.
Find out more about our Giant Poster research