Motion Cube
Innovative, digital and directly at the point of sale
05.06.2024
More space for 360° branding: In April 2024, blowUP media Germany launched the Motion Cube, a spectacular and seamlessly displayable DOOH branding platform in the middle of shopping centres. Perfect for the realisation of 3D content, the Motion Cube sets new standards in digital brand communication.
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More InformationWhat is the Motion Cube?
The Motion Cube is a digital cube that gives brands more space and depth for real brand experiences directly at the point of sale. Placed in shopping centres, the spectacular DOOH branding platform offers brands the unique opportunity to reach a shopping-minded audience.
Where is the Motion Cube?
Our portfolio currently includes three Motion Cubes in the busiest shopping centres in Germany:
- Frankfurt, MyZeil
- Hamburg, Alstertal shopping centre (AEZ)
- Munich, pep shopping centre Neuperlach
What are the Motion Cubes features?
The variety of creative possibilities is almost limitless:
- Seamless: Thanks to its rounded edges, seamless 360° content that moves around the entire Motion Cube can be displayed.
- 3D: Immersive 3D content can also be displayed, which literally draws the viewer into the motif and makes them want to reach for the displayed product.
- Multiple: Four different motifs can be shown simultaneously on the four sides. This allows multi-product advertising to be realised directly at the point of sale.
- Identical: It is possible to display the same motif on all four sides in order to communicate the brand message loud and clear to visitors in the centre.
- In a Box: The motif can also be embedded in a frame on the screen to highlight a specific aspect of the brand message.
What’s in it for brands?
With technical innovations such as its rounded edges and the four seamlessly playable sides, the Motion Cube enables extraordinary brand presentations at eye level that create stand-out and awareness.
With the Motion Cube, brands can create brand experiences directly at the point of sale in a creative and innovative way and set themselves apart from the competition with unique visuals.
