Green Line

Tailor-made for every market

With our “Green Line”, we are focusing on innovative materials across Europe to minimise the ecological footprint of large-format outdoor advertising. Our local product names are grouped under the Green Line umbrella brand: Green Line in Germany, Biotex in the UK and ECHO® in Benelux. We select the most sustainable solution for each market, adapted to local infrastructure and recycling options.

Germany: Green Line – PVC-free as standard

In Germany, PVC-free material is our green standard – at no extra cost. Depending on the product type, our Giant Posters are made from up to 100% recycled materials, such as recycled polyester. Compared to the PVC material used in the past, our Green Line has enabled us to reduce the CO₂e emissions of our Giant Posters production by 60 – 80%* per m². Together with our printing partner, we are continuously working to test innovative and even more environmentally friendly materials.

Recycling these materials is currently not possible due to high processing expense – they are thermally utilised. However, we are actively working with renowned research and development companies on a recycling solution.

* CO₂e calculations by natureOffice

Netherlands & Belgium: ECHO® – made from 100 % recycled PET bottles

In the Benelux countries, we rely on ECHO®, a completely PVC-free material made from 100% recycled PET bottles. Since 2016, over 86 tons of PET bottles have been processed and more than 107 tons of PVC have been saved.* ECHO® has also enabled us to reduce CO₂e emissions by 80% compared to PVC.**

As in Germany, the Giant Posters are thermally recycled after the campaign. We are also working on innovative recycling solutions in Benelux.

* Data from Big Impact, NL
** CO₂e calculations by natureOffice

UK: Biotex – bio-based and 100 % recyclable

In the UK, we use Biotex, a bio-attributed PVC material made from wood waste (instead of fossil sources) and 100% recycled polyester. Biotex is fully recyclable and enables a true circular economy: after use, the posters are processed into new raw materials in plastic agglomerators – without any chemical decomposition.

Biotex reduces CO₂e emissions by more than 60%* compared to our previous banner materials while offering high weather resistance, brilliant print quality and fire safety certification.

* CO₂e calculations by natureOffice

Our promise: reduction of the ecological footprint

Whether PVC-free or bio-based – blowUP media always opts for the most sustainable solution per market. The focus is not on the material, but on the effect: CO₂e reduction, recyclability and resource conservation.