Positive Impact Partners

Together we can achieve more

With strong partnerships and collaborations, we are shaping sustainable transformation at blowUP media and in outdoor advertising. Together with innovative NGOs, we create synergies and accelerate change processes. As a board member of the World Out of Home Organization (WOO), we work with the industry’s leading players to firmly anchor sustainability and responsibility in our industry.

Justdiggit
We support the climate protection organisation Justdiggit pro bono by broadcasting their campaigns on our 50 digital screens in 19 European cities. With over 350 million contacts per year, we generate maximum attention for Justdiggit’s message: if we warm the earth, we can also cool it down again. Find out more in our Best Case.

SEAQUAL INITIATIVE
We source our Green Line Ocean material, which is made from 100% recycled material, 10% of which is marine plastic, from the SEAQUAL INITIATIVE, a global community that actively fights against marine litter. It brings together NGOs, fishermen, local communities, brands and recycling partners to collect plastic waste from oceans, rivers and beaches.

WOO Taskforce Sustainability
The World Out of Home Organization’s Sustainability Task Force brings together industry experts to make outdoor advertising more sustainable worldwide. Led by our CEO Katrin Robertson, best practices are shared and common standards developed. In addition, the Task Force works closely with Ad Net Zero on the further development of the Global Media Sustainability Framework (GMSF) for (D)OOH.

Campaign Ad Net Zero Awards
The Campaign Ad Net Zero Awards recognise the most effective and forward-thinking sustainability initiatives in advertising. As a member of the jury, Katrin Robertson brings her expertise and commitment to a panel of industry leaders who are helping to shape the future of responsible advertising.