A piece of green in urban grey: blowUP media Germany launches a Vertical Garden® in Düsseldorf for Vodafone in cooperation with StroehleinConsult

100 m² Vertical Garden® with integrated digital screen: Vodafone is a long-term advertising partner on the green DOOH media platform, which improves air quality in Düsseldorf.

27th March 2023

As an innovative pioneer for sustainable solutions in large-format outdoor advertising, blowUP media is launching what is now the third Vertical Garden® in Germany on the highly frequented Graf-Adolf-Strasse in Düsseldorf. After the “Green Gate” in Munich and “The Green Berlin”, the new location is another highlight in blowUP media’s green portfolio. The real estate experts from StroehleinConsult supported the project with the conception, project development and building law support.

The unmissable outdoor advertising platform consists of 100 m² green space with an integrated 30 m² digital screen. With its 6,700 plants, the Vertical Garden® improves the microclimate in downtown Düsseldorf, saves CO2, reduces the noise level and promotes biodiversity.

Vodafone wants to use the new Green Media advertising format to send sustainable messages there. According to Vodafone, the idea behind the Vertical Garden® is “bringing nature where there is otherwise little space for it”.

Katrin Robertson, CEO of blowUP media: “As a provider of large-format outdoor advertising, blowUP media plays an active role in the design of urban spaces. We are consistently committed to sustainability and offer our clients services that make an additional ecological and social contribution. The Vertical Garden® is another milestone in our sustainable product portfolio. With such innovative advertising platforms, we improve air quality in cities while minimizing our carbon footprint and also creating a green framework for brands.”

Wolf Ströhlein from StroehleinConsult and founder of therealteam.de: “Vertical Garden® projects are forward-looking concepts. This project could be realised thanks to the close cooperation with blowUP media, the Welling real estate group and Vodafone as well as the city of Düsseldorf. It not only contributes to the reduction of CO2 and urban warming, but is also a high-quality new green space on Graf-Adolf-Strasse. As a Düsseldorf resident, I am particularly pleased that we were able to make a contribution to improving the quality of air and living in the city center with the cooperation and the Vertical Garden®.”