Coming soon: "The Green Digital", Düsseldorf

blowUP media is once again proving itself to be an innovation driver and is expanding its DOOH Green Media portfolio. One of blowUP media’s most innovative and greenest DOOH locations will be launched in the middle of Düsseldorf city in spring 2024 at the highly frequented Wehrhahn: “The Green Digital”, a Vertical Garden® with an embedded digital screen – powered by solar energy.

The location
The 180 m² Vertical Garden® consists of various plants and compensates CO2. It ensures a better microclimate and makes Düsseldorf a bit greener. The 100 m² digital screen offers state-of-the-art technology with high-resolution, daylight-compatible image quality for radiant brand presentations. A complex photovoltaic system, which consists of several solar panels, uses solar energy and reduces the power consumption of the digital screen. In this way, “The Green Digital” contributes to the city’s climate neutrality in a way that is visible to the audience – this guarantees brands maximum awareness and positive associations.

The environment
The Wehrhahn is a highly frequented public transport hub and the gate to Düsseldorf’s Schadowstrasse shopping mile with the Kö-Bögen and the nearby Königsallee. The area has undergone a massive upgrade in recent years: the high-quality district “Le Quartier Central” ensures brisk traffic with 2,300 apartments and commercial properties. Various renowned advertising and media agencies as well as the casually elegant hotel “25 Hours” are also based here, which attract a trend-conscious trendy audience.

The audience
From the trendy scene crowd who hang out around agencies or popular locations such as the Bar Olio or the 25hours Hotel, to shopping fans who are drawn to the Kö-Bögen and Schadowstrasse, to business people and students – the audience here is open for inspiration and purchasing impulses.