blowUP media launches Western-Europe's largest transparent LED screen in the Netherlands

blowUP media launches Western-Europe's largest transparent LED screen in the Netherlands with a digital art installation of exclusive launching partner, VodafoneZiggo

blowUP media is launching the largest transparent LED screen in Western Europe in Utrecht. NEO, the large format digital LED screen (193 m²) located above the main entrance of Hoog Catharijne, is yet another innovative addition to the Digital Out-of-Home network The Collective© in the Netherlands. The high degree of transparency of the screen, the state-of-the-art design, and the opportunity for 3D & holographic creatives will enable an enormous impact in brand campaigns.

6th September 2021

The recently renovated Hoog Catharijne shopping centre is the busiest of its kind, attracting 30 million visitors per year – and is the busiest retail hub in the Netherlands, after Schiphol Airport in Amsterdam. Hoog Catharijne is built next to Utrecht Central Station and forms the main connection to Utrecht old town. VodafoneZiggo will be the screens exclusive launching partner, synonymous with its central office located inside the building. The launch campaign will display a creative including impressive digital art (watch the video).

Katrin A. Robertson, CEO blowUP media Group: “Our transparent NEO screen adds another state-of-the-art product to our ever expanding DOOH portfolio. With 3D effects on our new EMMA screen in Tilburg, a landmark Media Stage in the busiest nightlife area of Hamburg and a vertical garden around our GreenTech screen The Green in Belgium we continuously challenge ourselves to exceed customer experience. Connecting urban audiences with aspirational brands by providing cutting-edge DOOH networks and outstanding Giant Poster locations is what we strive for every day.”

Ernst Vos, Chief Commercial Officer blowUP media Group: “Hoog Catharijne in Utrecht is a place where brands come into contact with 30 million visitors a year. The iconic design of NEO follows the contours of the glass facade and the transparent display with holographic content is a great hi-tech innovation within our industry. Digital Art and inspiring brands fit The Collective® – our network of Premium Plus screens – and we are very proud of this launch with VodafoneZiggo, GroupM (Wavemaker/Kinetic), Grand Visual and Klépierre as partners.”

The Collective®
With The Collective® blowUP media offers advertisers a Digital Out-of-Home network in the largest cities in the Netherlands. Premium Plus screens at landmark locations in Amsterdam, Rotterdam, Utrecht, Eindhoven and Tilburg, creating a unique position in the Dutch DOOH landscape. In addition to these full-motion screens, Giant Posters and popUP experience stores also belong to the portfolio. Next to NEO, blowUP media offers six other digital landmarks at Hoog Catharijne in Utrecht.