Double impact in Munich’s trendy district of Haidhausen: blowUP media Germany is expanding its DOOH portfolio with two digital screens, each embedded in a vertical garden. On the one hand, this benefits brands that use the two digital eye-catchers to place their advertising message in a highly visible location on a busy traffic artery. On the other hand, the two green vertical gardens with over 2,000 plants improve the air quality and form a “green gate” to the south.

The Green Gate is on Rosenheimer Strasse, one of Munich’s busiest access and arterial roads, and accompanies the target group towards the south. Haidhausen is a hip entertainment district on the Isar and home to young people who like to go out and visit the hip bars and clubs. High-earning young professionals from the agency scene, young families and culture lovers also appreciate the district for its diversity.

With the Green Gate, blowUP media shows how, as a leading (D)OOH provider, you can meet your demands for technical innovation and advertising impact while at the same time increasing the quality of life in cities. In this way, DOOH can optimally create sustainable added value for public space.

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