Stachus Motion – our new DOOH is located at one of the most frequented traffic hubs in Munich, the Stachus. Here, in the basement of the Stachus Passagen, you meet an attentive target group with the right mindset: ambitious business commuters, trendsetters and students, young people from Munich who enjoy going out, fashion-conscious shopping enthusiasts and tourists looking for new impulses. “It’s like at Stachus” – the Bavarian saying for one of the busiest places in Europe: brands reach up to 170,000 contacts every day at the city’s turnstile.
With more than 30m² and perfectly placed at eye level with the target group, the Stachus Motion creates huge awareness. State of the art technology and emotional messages in full-motion ensure an unforgettable brand experience. In addition to impressive images, the Stachus Motion offers individual and flexible content and maximum freedom in creation.
The screen is located in the 1st basement of the Stachus Passagen, placed above the stairs to the 2nd basement in an eye-catching manner. It accompanies the audience on their way down to the S-Bahn and U-Bahn network. The Stachus Passagen are Europe’s largest underground shopping center and connect the city center with the main train station and with the S-Bahn and U-Bahn network. Visitors will find numerous shops and restaurants on around 10,000 m².