Vertical Garden

The Green: more green in the grey

Our Vertical Gardens® “The Green” are the most innovative locations in our Green Media offering and the ideal green platform for brands. Whether with an embedded Giant Poster or Digital Screen, these green eye-catchers attract everyone’s attention. In keeping with our motto “Big Impact. Small Footprint.”, these urban gardens further reinforce sustainable brand messages and guarantee positive associations and maximum brand awareness. What’s more, the plants have a positive influence on the microclimate, offset carbon dioxide and enhance the environment.

Benefits of Vertical Gardens^®

For brands
Vertical Gardens® offer brands a highly visible green backdrop, raising awareness and further reinforcing sustainable messages.

For cities
Urban gardens cool the temperature, improve air quality, bind carbon dioxide and promote biodiversity. They create an attractive atmosphere in the midst of urban concrete landscapes.

For people
Vertical Gardens® have a positive influence on mental health and well-being. Greenery promotes relaxation and reduces stress.

Berlin | The Green Digital – West Side
For even greener DOOH brand appearances in western Berlin! Expansion of our Green Media offering with a new highlight in Berlin Spandau: opposite the Spandau Arcaden shopping centre, the Vertical Garden® with embedded Digital Screen gives the busy Klosterstrasse the green touch it was missing.

Düsseldorf | The Green Digital – Am Wehrhahn

Our landmark location! In March 2024, one of blowUP media’s most innovative DOOH locations was launched on the busy Wehrhahn street, which leads directly to Düsseldorf’s popular shopping areas: a Vertical Garden® with a Digital Screen – powered by solar energy.

Berlin | The Green – Kleistpark

A green highlight in Berlin Schöneberg! Directly adjacent to Kleistpark, around 12,000 plants frame the Giant Poster and breathe green life into this trendy neighbourhood. The air-purifying “The Pure” coating ensures an even more sustainable brand presence.

Düsseldorf | The Green Digital – Graf-Adolf-Straße

The symbiosis of Vertical Garden® and Digital Screen is located in the centre of Düsseldorf at a busy intersection and gives brands a green boost.

Munich | Green Gate

Our Green Gate in Munich’s trendy Haidhausen district offers impact in two ways! It consists of two screens, each embedded in a Vertical Garden®. Over 2,000 plants improve air quality and form a “green gate” facing south.

Belgium | Knokke | The Green Digital

The exclusive seaside resort of Knokke is considered the Sylt of Belgium and attracts a high-calibre target group. Perfectly positioned on the corner of the Lippenslaan shopping boulevard, the huge green Digital Screen guarantees top visibility.

Belgium | Antwerpen | The Green Digital – Meir

This premium 36 m² Digital Screen is surrounded by a Vertical Garden®. It is located in the middle of Meir, which is full of life, restaurants and endless shopping opportunities. Meir is the busiest pedestrian and prestigious shopping street in Antwerp.

UK | London | The Green – A40 Hanger Lane

The busy A40 Hanger Lane is a major thoroughfare connecting west London with the city centre. With over 6,350 plants, our 130 m² Vertical Garden® improves air quality by absorbing pollutants – scientifically proven.